We partnered with GM Media, a social media house specializing in the dental niche, to overhaul their paid advertising strategy. Despite their strength in producing high-quality organic content, GM Media lacked a clear, scalable plan for paid Meta Ads, which led to inconsistent client results. The solution involved implementing a full-funnel Meta Ads strategy—aligning their premium content with targeted audience segmentation, providing GM Media with a reliable framework to convert their creative output into predictable, high-quality patient leads for their dental clients.

We implemented an integrated marketing and creative strategy for Blue Rock Utah (Bluerock Builders), seamlessly integrating a new external brand refresh into all print collateral while executing a website micro-rebrand focused on maximizing imagery and SEO. This effort was supported by consistent, authority-building blog content and strategic email marketing to nurture leads. Crucially, we provided expert Creative Direction for the owner's self-filmed videos, ensuring authentic yet professional visual assets. This cohesive approach significantly elevated the brand's perceived quality, improved its organic search visibility for high-value building keywords, and increased lead engagement through the custom home sales cycle.

We partnered with Wright Homes to solve their challenge of brand inconsistency and outdated digital presence, executing a full creative direction and strategic marketing overhaul. This included a micro-rebrand and the development of an SEO/UI-optimized website, significantly increasing website traffic 16-fold (from 1,500 to 25,000 monthly visitors). We produced over 300 pieces of short-form video content and creatively directed commercials for streaming and theaters, driving social media followers from 750 to over 5,000 and generating over 3 million video views. Crucially, this cohesive digital strategy successfully qualified and nurtured leads online, resulting in increased sales conversions despite lower in-person model home traffic in a tough post-frenzy market.

In today's digital environment, successful business growth is dependent on the integrated strategy of content creation and social media; the former establishes your brand as an industry authority and fuels organic traffic by creating educational assets for the buyer's journey, while the latter serves as the essential amplifier and distribution channel, maximizing visibility, fostering two-way engagement, and providing crucial data to refine future efforts, ultimately ensuring your content not only provides value but actively reaches the right audience to drive conversions and brand presence.

As we close out the year and prepare to step into 2025, it's the perfect time to revisit your business goals, refocus your strategies, and plan for success. Whether you're a small startup or a growing enterprise, one of the most crucial steps you can take to ensure your business thrives in the new year is to make marketing a priority. But if you're still trying to juggle your marketing efforts in-house or manage everything on your own, it might be time to consider a fresh approach—and that's where hiring a marketing agency like Atlas West Creative comes in.

Here’s why adding a marketing agency to your 2025 business plans could be the key to scaling your business and achieving your goals.

Hiring a marketing agency can be a game-changer for your business, even if you already have one person handling marketing in-house. While it might seem tempting to keep everything internal, especially when you have a dedicated team member working hard on your marketing efforts, there are several key reasons why bringing in an expert marketing agency with a clear strategy can make all the difference.

In today’s visually driven world, the saying “a picture is worth a thousand words” has never been truer. From websites to social media, the images your brand uses are often the first impression you make on potential customers. Whether it's professional headshots, a brand photoshoot that showcases your team and values, or high-quality product photos that make your offerings stand out, photography is a cornerstone of effective business marketing.

Whether it’s creating social media content, commercials, or videos on your website, video production has become a cornerstone of successful marketing strategies. Let’s dive into why video is such a big deal and why you should prioritize it in your business.

In marketing, color theory plays a pivotal role in creating brand identity, evoking specific emotions, and driving consumer decisions. Whether you're designing a logo, choosing the right color scheme for your website, or launching an ad campaign, understanding color theory can give you a strategic edge.

In today’s digital world, social media isn’t just a nice-to-have—it’s an essential tool for businesses of all sizes. For small businesses, it’s often the most cost-effective way to connect with new customers, build relationships with existing ones, and showcase your brand’s personality. However, managing multiple social media platforms, crafting engaging content, responding to messages, and analyzing performance can be overwhelming. This is where a social media manager comes in.

In today’s digital age, your website is often the first interaction potential customers have with your business. It's no longer just a virtual brochure; it's a powerful tool that can influence buying decisions, shape perceptions of your brand, and drive business growth.

Whether you're launching a startup or rebranding an existing business, your brand identity is a powerful tool that communicates who you are, what you stand for, and why clients should choose you over the competition. A strong brand identity helps you stand out, build trust, and form lasting connections with your target audience.